It is each individual's responsibility to take care of their preventative care if they are able; however, there are many circumstances that prevent this. For some, not having access to insurance or additional income to cover the cost of a visit prevents them from making an appointment. Some have a high degree of anxiety about attending the dentists - maybe they haven't had a great experience with a dentist yet. It's possible that it slips a busy person's mind until they get the nudge they need from our ad!
Regardless, the American Dental Association found that in 2014, 21.3% of people had not visited the dentist in the last few years and only around half (52.3%) went every six months! We want to make sure that as many people as possible are visiting their dentist and loving it.